In recent years, participation related to New Technologies, such as the following, has grown: Internet, Telecommunications, Mobile Solutions, etc., have led to increasing competitive pressure in the insurance sector.
The insurance entities have expressed particular interest in improving customer service and offering quality services.
Companies know that maintaining customer loyalty is becoming an increasingly complex challenge as new marketing channels arise that allow for greater interaction and as traditional channels undergo their own changes.
In recent years, the insurance entities have expressed particular interest in improving customer service and the quality of services offered, with both factors considered as the "key" to allowing them to differentiate themselves from their competition.
In turn, pressure on margins has made the control of profitability an important issue for which it is essential to have access to accurate information on the profitability of different product lines and customer segments.
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